MyFitness Peanut Butter Brand Film

MyFitness

MyFitness Peanut Butter Brand Film

It makes an ad film with heart, humour, and a spoonful of peanut butter. ShrtFrm's “Bas Taste Hi Kiya Tha” campaign for MyFitness brought peanut butter out of the gym bag and into the everyday Indian home. The film positioned MyFitness Peanut Butter as a delicious, family-friendly choice loved by Dad, Mom, and even Grandma.

What happens when a fitness brand wants to go beyond gym bros and speak to the whole family?

Instagram views
8.4M
YouTube views
3.1M
Facebook views
8.1M

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