Aditya Birla Sun Life Insurance
Theme 15 T+180 Couple Texting
For Aditya Birla Sun Life Insurance, we created a suite of three snackable vertical videos designed to turn routine policy reminders into thumbstopping pieces. Built around a playful texting exchange between a couple, this video uses a witty hook to shift the conversation from flirty to a timely call to action. By switching the conventional corporate warnings, the campaign delivers a direct, relatable reminder to pay premiums.
Built for the scroll.
The short-form, chat-style format cut straight through digital fatigue across the three-part series, successfully driving immediate audience action and turning standard renewal reminders into high-retention social assets.
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