Godrej Capital
GC Home Loan With DEMI
Home loan videos are usually super serious, but we wanted this one for Godrej Capital to feel real and a little chaotic, as moving into a new house is. The script uses two kids roasting their parents to talk about a single-income family buying a house. By contrasting everyday family chaos with the financial calm of a fixed-rate loan, we made a heavy banking product feel incredibly light, relatable, and fun.
Built for the scroll.
The comedic, kid-led approach paid off, drove massive engagement across social platforms and broke the mold of typical financial advertising.
More work
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